Industry Marketing Plan

In order to fully understand the relationship between a commercially successful video game title or franchise we were assigned the task of fully developing and utilizing a marketing plan for a pre-existing video game title of our choice. This worked well to expand our knowledge of the industry as, for example, our group had vastly underestimated the costs associated with such extravagant campaigns as seen with high-end industry names.

My personal marketing plan includes such industry standard inserts as 25, 50 and 100 word product summaries, budget plans and marketing mix activities. Personally, my only downfall may have been the lack of hard budgeting number crunching. Without actual contacts in the industry and in the span of time in which I completed this plan in, it was not possible to get undeniable evidence and definite costs. However, I would like to have a try again, which hopefully may occur next term.